MUJI corporate advertising
In 1980, MUJI came into the world inspired by ideas shared between that era’s leading retailer, Seiji Tsutsumi, and designer Ikko Tanaka. While advocating the original concept that “sometimes simplicity surpasses splendor”, MUJI continues to transition into something larger, with the receptive power to support the entire lifestyle, with products ranging from a single spoon to a house. Since 2001, Kenya Hara has been in charge of its art direction. Hara both develops communication design and helps formulate an integrated vision.
Ayumi BOOKS
Where does the identity of a bookstore originate? In this case, we began with the paper book cover that Japanese bookstores attach to every book before handing the purchase to the customer. We considered this cover the main player in the project, and created a creative visual for it.
WBC
This is the logotype for WBC, a new type of bicycle that allows users to move along quickly just by walking. We were aiming for an exciting logo befitting a bicycle for the next generation.